The internet is the most efficient and cost-effective method to interact with potential clients and customers.  What other medium allows you to interact with the more than 270,000,000 internet users worldwide?

Methods:

• clients research most companies today - make sure your site is easy to navigate, informative, and hosts all information you would normally give out over the phone, by mail, fax, or in person

• put detailed product information on your site to reduce your customer service calls and questions

• invite your site visitors to join your mailing list.  Studies show that it takes 7 or more exposures to an ad to become an interested potential customer.  Turn more site visitors into future potential customers

• place your website address on every piece of correspondence that leaves your business, and make sure to also include it in all offline advertising

• become an instant "wholesaler" to other websites that will promote and advertise your products in exchange for a commission

• access pay per click advertising to convert search users into potential customers with only pennies per click

• Link with other sites in your industry or complementary industries to generate more traffic visitors interested in your product niche

With the internet their is no limit to the creative methods and strategies you can employ to interact with your clients and potential customers.