Organic Advertising Tutorial

In this tutorial we will walk you through the basic steps of developing a focused content site that should achieve decent organic search engine rankings within 60 to 90 days of completion, all on a shoestring budget that any small business can afford.

Advertising costs approach zero in the long run

The biggest benefit to developing search engine friendly site content is the savings in advertising costs you can achieve over the long run.  Many small businesses do not have the time or expertise to develop strong organic search results for their products or services and rely on costly off-line or pay-per-click advertising methods.  Decent search engine results on topics related to your business can take the place of costly ongoing advertising placements and be a good long run investment.

Tutorial Outline

If you have the time and patience to learn some of these basic search engine design concepts, you may be able to save yourself a lot of future advertising costs and increase your sales.

Search engine overview

Keyword research

Domain selection

Software

Site Hosting

Templates

Page design

Link Importance

Link Relevance

Good site design

Site submission

Directories

Traffic analysis

Monetizing traffic

Affiliate programs

Pay per click